Protect Your Brand with Passpack
Some marketing services companies are so concerned with building their clients’ brands they forget about protecting their own.
Inside the agency there are private internal and external client communications, media plans, and creative strategies for upcoming ads and product launches the competition would love to see. There are libraries of original graphics and beta sites of video rough cuts and webpages waiting to go live. Outside the agency many clients trust their marketing partners with the keys to their social media sites, access to their customer databases and CRM applications, and to buy media on their behalf. These assets and other pieces of intellectual property must be protected at all times.
What kind of damage – financial and reputational – will your brand be exposed to if it is determined that your agency is the source of a breach? Lose the client? Likely. Have trouble landing new ones? Perhaps.
There are many groups in the typical marketing services organization; account service, media, creative, traffic, research, and video production to name a few. That’s a lot of teams, a lot of users, and a lot of opportunities to compromise a shared password. These knowledge workers need to securely share proprietary account information among themselves, clients, and often with freelance talent without risk.
Print and digital advertising, inbound SEO marketing, public relations, direct marketing, social media, website development, event promotion, media buying, pay-per-click – whatever your area of marketing expertise may be – keeping your internal and clients’ intellectual property safe must be part of your overall security strategy to protect your brand.
Keep your clients safe with Passpack
A centralized password management solution like Passpack should be your first line of defense. Passpack promotes best security practices and puts rules in place to ensure proper password hygiene, helping insulate your agency from cyberattacks. It empowers users to share passwords and confidential data securely, access proprietary assets, and enable collaboration between various teams and clients without compromise. Simplify the on- and off-boarding process of freelancers and put an end to handwritten password lists. Passpack minimizes the risk that your agency will be breached, or found to be the ultimate source of a client data breach, as the result of a weak or compromised password.
Don't lose accounts. Don't lose passwords. Make Passpack Password Management part of your plan to keep confidential client information safe, and keep your clients!
